At the end of the Sixties Lancia was represented with the models Flavia and Fulvia on the market. The large Flaminia was build until 1967. Lancia was again in financial crises, which had its roots in the Fifties. Additionally, a sales decrease charged the balance. Companys like Ford were interested in acquisition. Nevertheless Fiat, which had already bought Ferrari, made the deal. In November 1969 Lancia became the status of a subsidiary of Fiat. At first the Lancia 2000 Berlina, based on Flavia 2000, was developed. Modifications were also made at the Flavia Coupé and sold as Lancia 2000 Coupé. These modifications merely consisted in optical adaptions. No notable technical changes were made. But Lancia had a big challenge: The development of a complete new car. The decision came in January 1970.